Promoting A Healthy Environment For Children Education Essay

Promoting A Healthy Environment For Children Education Essay The proportion of children living in poverty grew from 1 in 10 in 1979 to 1 in 3 in 1998. 30% of children live in poverty in the UK The UK has one of the worse rates of child poverty in the industrialized world Source: www.endchildpoverty.org.uk June 2007 The majority of sleep experts advise parents to abruptly withdraw their attention at bedtime-with no mention of teaching a child self-soothing skills. But many parents are looking for help after having shared their bed or assisted their child to fall asleep for months or even years. When children are abruptly expected to fall asleep without any assistance it sets the scene for the all too familiar nightly bedtime battle. If parents consistently ignore their childrens anguished pleas for attention, after weeks of tears and tantrums, children will eventually begin to fall asleep on their own. But in the same amount of time, parents could have avoided the battles-by teaching their children to relax themselves to sleep while gradually and systematically decreasing their attention. Routine helps establish many aspects of healthy living good ways of life and good behaviour. Even the smallest structure is necessary in day-to-day life. Children want and even need routine and there are lots of ways to get them going byestablishing a schedule that works for al the family. There are so many positive side effects for starting to use strong routines for children. Children do not have a lot of control in their lives and it gives them a sense of organization, steadiness and comfort. This helps develop healthier behaviour and a sense of personal control. Doing things like bathing and brushing teeth as part of morning or nighttime routines can help establish good personal hygiene and health habits. Having built in chore time somewhere in the week or day, having them help pick up at the end of dinner or tidy up the house at the end of a day of playing establishes responsibility and work ethic. Mealtime When it is time to eat it is a perfect time to start good habits. Eating habits, particularly. Always eat breakfast, Lunch and tea, but at set times and with structure for children so there are no surprises and the length between eating isnt so great that hunger takes over the family. That can lead to irritability or impulse snacking and dinner wrecking. Set standards for when snacking can take place and what kinds of foods are eaten. Dont indulge or give in for food whenever a child wants something. The results should always be equal good eating and good eating habits. Mealtimes are a good time to instil family into the children. Always try to find some time to sit down together, preferably at a table, to talk and eat. Also, have children help get dinner started, set the table and clean up afterward to plant a bit of responsibility. A1 My role as an Early Years Practitioner would be to assist with the promotion of health and well-being of children and help maintain a healthy environment for children. I may be responsible for organising a room and making sure that policies and procedures are being followed and recorded. I would have to cater for their needs as young children; developmentally, physically and socially. This would be ensure that I am promoting and maintaining a healthy environment for all children. It is also important that you learn by experiencing and learning from the experiences of others. In my role I would have to plan and provide a caring and stimulating environment that is appropriate for individual children and enables children to reach their full potential and to work within the Children Act and local guidelines, legislation and standards and ensure that Child Protection policies and procedures are adhered to at all times. I would have to plan and prepare exciting play opportunities that meet the childrens developmental needs and stimulates their learning. I would also participate in supervision and staff development processes in support of promoting and maintaining a healthy lifestyle and environment and to undertake training as appropriate to meet any changes in standards or appropriate legal requirements as required. In reviewing and reflection of any issues is an important aspect of a practitioner and to review where, why, how, when, etc. The reflective cycle as developed by Gibbs allows you to think about what you have done, how well it went, get feedback from others and consider alternatives. The reflective cycle is broken down into 6 units 1. Description -what happened 2. Feelings 3. Evaluation Analysis conclusion and finally Action plan what will you do next time. The practitioner should also evaluate their own learning and performance. This can be done through Professional development and discussions with the line manager and other practitioners. For example: Share examples of your practice discuss Get ideas of other practices Visit other practices and observe, discuss. Make sure you keep up to date with current practices Articles in magazines, books, training, etc In house or external training Additional qualifications, etc Observe children / observe other practitioners Planning Childs next steps Try new things Trial and error is also an important reflection and to review how things happen. But in all cases, the safety of children is paramount. Experience is the most important issue and to understand that as an new trainee or new nursery nurse, you dont know everything. That you learn by experiencing and learning from the experiences of others. I would also have to keep in touch with new initiatives that are promoted and keep on top of new legislation.

Dior Omni Channel

Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior Dior Omni Channel Luxury Retail Management Individual Assignment Luxury Brands Digital & OMNI Retail Strategies Decoding DIOR DNA †¢ †¢ †¢ Feminine Princess Sexy CODES †¢ †¢ †¢ Cannage Knot & Oval Rose †¢ †¢ Flirtatious Francaise †¢ †¢ Avenue Montaigne New Look Distribution Strategy †¢ Dior Beauty is following a multi-channel distribution strategy worldwide. †¢ Mainly sell products at wholesale to dealers and retailers including department stores. †¢ Also sell beauty products in brand retail store together with ready-to-wear section. Retail Presence †¢ With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories: start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy †¢ Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. †¢ With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital competence of 56 beauty brands according to L2’s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? †¢ Dior Beauty doesn’t create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three particular parts: Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. †¢ Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. †¢ While browsing, people can also get advise by a simple click. New Campaign Brand History Products information & clear collection name Easy to choose Direct connection with social media Code: Cannage Personalized advice Code: Oval Craftsmanship http://www. ior. com/beauty/fra/fr/the_house_of_dior/index/th/mur_de_notes/index. html †¢ Various videos can show people the brand history, culture and value proposition. †¢ They also create an atmosphere of exclusivity and provide a guarantee of high quality. †¢ After selection, clients can easily open their own account and take the order on-line. Easy to order Clients’ recommendations The challenges †¢ It is reasonable that the Dior official site can successfully convey its brand DNA and exclusivity on-line. †¢ However, not all the customers visit the official site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. †¢ These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors’ style and local culture background is a huge challenge. †¢ Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example: Harrods †¢ Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. †¢ The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Dior’s new promotion. Example: Taobao †¢ Taobao is the most popular on-line shopping website in China which achieved 1000 billion RMB in 2012. A nd Dior Beauty made the Top1 in makeup sector. †¢ However, apart from few words about Dior’s history, seldom can people find any brand DNA or consistency. †¢ Products are presented randomly with no background information or sense of luxury. †¢ The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem: people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Dior’s official site in China and many other countries. †¢ Therefore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example: Sephora †¢ English version of welcome page. †¢ French version is muc h more simple. Explore the brand Hot itemsProducts catalogue New campaign †¢ Chinese version How to educate the customers? †¢ From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. †¢ As a well-known French brand, Dior obviously doesn’t need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. †¢ When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the customers? †¢ For the emerging market such as China, the website is much more well-organized. It is almost as complete as Dior’s official site. †¢ Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items prom otion in Chinese version. That is probably because the customers from emerging markets focus more on popular products right now rather than brand DNA. †¢ For example, the major ads in English and French welcome pages are showing Dior Beauty’s feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. Especially in beauty sector, each new product from other brand in the market may attract the clients who are not loyal customers yet. †¢ With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites & Content Digital Strategy Social Media & Bloggers E-commerce How can Dior Beauty leverage on digital strategy to complement its physical stores presence?Brand Websites & Content †¢ A s we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. †¢ However, there are still a few things need to be improved. †¢ The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. †¢ The CRM system isn’t completed. For example, in China, customer need to change their shopping credits into gift by phone, and get their on-line account number by message.It is really inconvenient. E-commerce †¢ With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. †¢ Dior Beauty is also following the similar e-commerce strategy as that of LVMH. Not only is it important to control the supply of products and distribution, but furthermore it is important to control the message. †¢ As many brands move into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or dilute the power of a message.Therefore, to control the message, you need to control the media. †¢ Dior MAG launched in March 2012. E-commerce †¢ While dealing with emerging markets, Dior Beauty hasn’t come up with efficient strategy yet due to the immature consumers and unpredictable market. †¢ In reverse, the brand doesn’t want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. †¢ Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40â‚ ¬, and tens of thousands of Chinese customers were set up.Example Dior Mag †¢ The online magazine will take fans of the brand inside the company from the past to the present. †¢ It will feature articles that ent ertain as well as inform die-hard Dior fans. †¢ The new magazine will feature higher resolution †¢ The brand isn’t stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media & Bloggers †¢ Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesn’t have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media & Bloggers †¢ YouTube is becoming more noticeable in the beauty industry’s online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. †¢ While watching the videos of new campaign, people can directly click the link to official site.Social Media & Bloggers †¢ They have an independent channel at YouTube to introduce products and to enhance the brand recognition. †¢ Videos are divided into different divisions, in this way customers can also be educated. Social Media & Bloggers †¢ As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users' blogs, as well as make their blogs private. †¢ An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media & Bloggers †¢ The service is most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. †¢ Therefore, Dior launched its page at Feb. 2013 to attract young generation, as well as to educate potential consumers. Socia l Media & Bloggers †¢ As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. †¢ For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. †¢ At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media & Bloggers †¢ The pages are coherent with each other, showing the consistency of the brand DNA. Social Media & Bloggers †¢ WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media & Bloggers †¢ The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy: from receiving information passively to create and spread contents actively. †¢ Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example: Kaixin. com †¢ Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. †¢ When Dior Beauty launched J’adore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thous and people joined the launch event of this new fragrance. †¢ Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. †¢ Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them shared with their friends. Example: Kaixin. com †¢ Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. †¢ After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Dior’s digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy †¢ Overall Dior Beauty has built an efficient and wellperformed OMNI retail strategy. †¢ It remains true to its DNA & codes while maintaining exclusivity on-line as they do off-li ne. That is why Dior nowadays is getting a stronger image as well as becoming more popular. †¢ It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy †¢ Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. †¢ The combination of all channels will give empowered consumers more flexibility and convenience to purchase. †¢ However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an entire shopping ecosys tem and memorable experience for customers. †¢ Dior Beauty is definitely a leader in building OMNI retail channel, especially in new social media and in emerging markets. †¢ Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to explore and to attempt. â€Å"I create so that each and every woman is the most beautifulâ€Å" —— Christian Dior

“An Ounce of Cure” by Alice Munro - 4012 Words

â€Å"An Ounce of Cure† by Alice Munro I. Summary #1 The story â€Å"An Ounce of Cure† by Alice Munro is a story portraying the life of a teenage girl. The story unfolds events that will eventually present the decisions a typical teenager will make and the consequences to their actions. The story presents the main character of the story as a typical teenage girl who falls in love, and eventually gets her heart broken and devastated. As a result, her devastation leads her to making a horrible decision and has to face the consequences of her actions. Summary #2 The short story An Ounce of Cure is about a young woman who lives in a small town in the 60†²s where apparently the only thing to do to pass the time is gossip. The story starts off pretty†¦show more content†¦Her mother notices that something is wrong with her daughter. She asks if everything was going all right at school and her daughter She says â€Å"Martin and I had broken up and all†. Her mother tells her the break up is for the best. The narrator has to babysit for the Berrymans one Saturday. While there, looks for a can of soda in the kitchen. She spots a half ounce of alcohol that she described as a â€Å"half ounce of gold†. To her, the alcohol is like finding hidden treasure . It symbolizes breaking away from the norm, and easing her heartbreak. She then becomes drunk. Even though her actions based upon human curiosity, however the result of it was reckless. The Berrymans find her drunk and she fired on the spot and has a reputation now of an â€Å"irresponsible baby sitter† who is also suicidal and drunk. Kay, who is a mutual friend, hands her a cup of coffee, which symbolizes being awake, a new beginning, and a fresh start in the morning. She then realizes that what she has done in the past few days has been a mistake. Many teenagers today tend to exaggerate their tragedies; making a mountain out of a molehill. She felt it was childish to even think about taking her own life over a silly boy. The theme of this story is self acceptance. Even though we have problems in the present, we must move on with our lives, and make good choices for the future. Another conflict in this story is â€Å"Man vs. Society.† The setting of the town is very conservative and judgmental. The narrator isShow MoreRelatedAlice Munros an Ounce of Cure1548 Words   |  7 Pagesliterature in the realization of the narrative theory of identity. One of the superior examples of this relationship between literature and narrative theory of identity is Alice Munro’s â€Å"An Ounce of Cure† and the author has been celebrated as making observations on the episodic nature of life through her stories. â€Å"An Ounce of Cure† presents an important episodic nature of life through the mid-teenage problems and crises in the life of the main character and the major theme of the story reminds theRead MoreComparing AP and An Ounce of Cure Essay601 Words   |  3 PagesComparing AP and An Ounce of Cure If a reader is given two short stories, two stories that are seemingly different on the surface, to read and compare and contrast, a surprising amount of similarities and differences can be found. Unless they deal with the same subject matter, most short stories arent really related, until some analysis is done. The stories AP, by John Updike, and An Ounce of Cure, by Alice Munro, are very similar but very different. One of the mot important similaritiesRead More The Writing of Alice Munro Essay1313 Words   |  6 PagesAlice Munro Writing can often be considered a reflection. Sometimes authors resonate on certain experiences or aspects of their life, and express them through the art of writing. Alice Munro, a renowned short-story author, creatively displays this technique. It is important to first understand that Munro is a writer of fiction, yet her writing has chronologically progressed through situations and experiences in her own life. Being a Canadian native, Munro is often compared to greatRead MoreComing Of Age : A Comparative Analysis Of `` Where Are You Going, Where Have You Been?870 Words   |  4 PagesComing of Age in Fiction: A comparative Analysis of â€Å"Where Are You Going, Where Have You been?† and â€Å"An Ounce of Cure†. â€Å"Where Are You Going, Where Have You been?† by Joyce Carol Oates and â€Å"An Ounce of Cure† by Alice Munro share the common theme of â€Å"Coming of Age†, which depicts a maturation of the character/s going from a child to an adult. In both short stories, the female protagonist has a defining experience that changes the way they view the world or themselves. While both of these storiesRead MoreAn Ounce of Cure 1975 Words   |  4 Pagesidentity. The old saying â€Å"an ounce of prevention is worth a pound of cure† is the possible basis of the author’s title – â€Å"An Ounce of Cure â€Å". The title foretells coming events by implying that something emotionally devastating happens. Everyone knows how hard it is to break away from his or her circle of peers. After all, nobody wants to be thought of as different or be neglected. Each teenager copes with this time in his or her life in different ways. Alice Munro writes a tongue in cheekRead MoreEssay on Finding Yourself1334 Words   |  6 Pagesthese things, and sometimes it won’t. Self-identity is the result of trial and error in terms of resistance to the cultural norms of one’s society, and the lessons learned through such resistance, as demonstrated in Munro’s An Ounce of Cure and Boyle’s Greasy Lake. An Ounce of Cure tells the story of a teenage girl, whom remains unnamed throughout the entire story, who was brought up in a small town where drinking was frowned upon, thinking that she was never good enough for her family. She had her heartRead MoreAnalysis Of The Novel An Ounce Of Cure 911 Words   |  4 PagesMunro, Alice. An Ounce of Cure. New York: Publisher Not Identified, 1986. 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The main character of the story is LouiseRead MoreAn Ounce of Cure - Essay916 Words   |  4 PagesThere comes a time in every person’s life when they reach the point where they are no longer a child, but an adult. â€Å"coming of age† is not something that usually happens in one exact moment but a gradual experience. In Alice Munro’s â€Å"An Ounce of Cure†, the narrator recalls her past as a teenager. During these years, she experiences heart-wrenching situations that no one her age should ever have to experience. Though, this leads to her â€Å"crossing the bridge of innocence†. Although â€Å"coming of age† is

Adhd Research Paper (Argumentative Essay) - 5375 Words

Over the past couple of decades there has been a huge increase in the diagnosis and prescriptions given out for Attention Deficit Hyperactivity Disorder. According to a news report done by USA Today over the past five years use of ADHD medications have risen 40% totaling 39.5 million individual prescriptions (New findings, 2009). When statistics like this are seen it is only normal for someone to ask questions. People are becoming curious about the legitimacy of the disorder, and whether or not the treatments being given to individuals are appropriate. The argument seems to be strong on both sides of the fence, but the extensive research done on ADHD leaves it hard for one to believe that it is a made up disorder. Attention†¦show more content†¦For many no matter what facts are available ADHD is simply not real. It is easy to understand where people with this point of view are coming from. Starting off with the fact the ADHD doesnt seem to be present in other countries arou nd the world. Childrens psychologist Angela Southall claims that 90% of the worlds Ritalin is being prescribed in the United States (Southhall). So yes ADHD is more prevalent in the United States than anywhere else in the world. This leads many to believe that ADHD is something made up by the United States pharmaceutical industry as some sort of hoax. This is certainly an argument that can be credited even by the opposing point of view. It does seem that pharmaceutical companies are marketing their ADHD medications strategically in the United States to get as many people onboard as possible. On the opposing side of this argument it has little to do with stating whether ADHD is real or not. The ideas of the disorder did in fact come up far before pharmaceuticals were involved in the treatment. Another common opposition to ADHD is the medications used to treat it. People wonder why hyperactive children are being treated with stimulants. The side effects of stimulant medications seem to not be so positive and dont seem to be acceptable for a child with ADHD. Side effects such as motor tics, insomnia, and loss of appetite are all commonly seen among stimulant medications. StimulantShow MoreRelatedMy Reflection Of Writing1579 Words   |  7 PagesI wrote three essays; a review essay, annotated bibliography, and a research paper. As I wrote these essays I learned what they were, why they are written, and why people use these to obtain information. Throughout this course I enjoyed writing the essays and learning new things from what I was writing about. Although some were not easy I still took my time and made sure they were perfect in my eyes. While taking this class I learned a new perspective of writing these specific papers that I did not